Tuesday, January 31, 2012
Saturday, January 21, 2012
Hotel Digital Marketing: Session 7 - Affluents + 'Friending' - a quick look...: A sample page from a recent report - Affluents seek 'value' in deals. Report PDF Luxury = Green - Food for Thought
Sunday, January 15, 2012
Saturday, January 14, 2012
Key Achievements in my Digital Marketing Course
My Hotel Digital Marketing course, has been really helpful for several reasons:
First at all I got introduced to several tools, in which I got qualify throughout practice. Now I am able to said that I am able to used those tools (Issue, slide share, blogger, Prezi, etc.) which are really helpful and they will be really valuable in my resume.
Secondly I have a pretty good overview to digital marketing in the hospitality industry, therefore I will be able to set the digital marketing strategy for the company I will be working with.
Thirdly being in contact with the google digital programs and some others social media applications, get me to another level, and I feel ready to leverage those applications in my benefit and for those how would like to have me as part of their organization or they will be helpful If became a consultant or advisor.
Finally I am happy about this course, even though I have to work really hard to get the job done. I did it with pleasure, getting so much satisfaction of all the things I was able to do and that I did discover.
Thursday, January 12, 2012
D&G ONLINE MARKETING STRATEGY
Dolce & Gabanna is one of the best luxury brands when we talked about understanding the importance of being digital nowadays. They are up to date and their communication is done in real time as part of their strategy. Giving you the last news from the coulisses of the defiles, Twitting throughout their three twitter accounts, by its Facebook account or their magazine Swide.com.
Dolce & Gabanna strategy is not only to communicate in real time but especially by giving you the envy of knowing more.
Using the media to give curiosity to its customers of what they are doing and the experience of living something new, non-seen it before, make you special and unique. Which are important characteristics of what does potential clients are looking for.
Moreover D&G has a past being the first luxury brand to launch the first defile on live over the web in 2005 Knowing that the world of fashion works in a very well defined way. But they are the first luxury house to break those rules and bring new things. And they are always willing to take the risk to go digital. But those risk have to be well analyzed. Additionally Dolce & Gabanna last iphone application – brings a different strategy, something more personal, about the attitude a guy who used Dolce & Gabanna new perfume brand should have, and having as a model an important writer for a magazine that guys actually follow and listen to it.
Well we can say that Dolce & Gabanna is everywhere as part of their strategy, focusing in a real time exclusive information, curiosity and attitude which are important when we talked about luxury.
Wednesday, January 11, 2012
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