Dolce & Gabanna is one of the best luxury brands when we talked about understanding the importance of being digital nowadays. They are up to date and their communication is done in real time as part of their strategy. Giving you the last news from the coulisses of the defiles, Twitting throughout their three twitter accounts, by its Facebook account or their magazine Swide.com.
Dolce & Gabanna strategy is not only to communicate in real time but especially by giving you the envy of knowing more.
Using the media to give curiosity to its customers of what they are doing and the experience of living something new, non-seen it before, make you special and unique. Which are important characteristics of what does potential clients are looking for.
Moreover D&G has a past being the first luxury brand to launch the first defile on live over the web in 2005 Knowing that the world of fashion works in a very well defined way. But they are the first luxury house to break those rules and bring new things. And they are always willing to take the risk to go digital. But those risk have to be well analyzed. Additionally Dolce & Gabanna last iphone application – brings a different strategy, something more personal, about the attitude a guy who used Dolce & Gabanna new perfume brand should have, and having as a model an important writer for a magazine that guys actually follow and listen to it.
Well we can say that Dolce & Gabanna is everywhere as part of their strategy, focusing in a real time exclusive information, curiosity and attitude which are important when we talked about luxury.
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