CHINA’S LUXURY BOOM

 This is a normal situation, how China is becoming the most important luxury consumer of the World, it does already surpassed Louis Vuitton’s Japanese sales, encounter 15% of those.

But the think that is amazing it’s the growth of luxury goods in China, which is 25% per year, not other category is doing better than it, not even education with 16% percentage.

And just in 3 years China will surpass Japan.

China is not buying theirs goods not only inside China but 55% of their operations are doing outside, this means they are traveling.

Also this new consumers who are going to buy luxury goods they are around their 39 years old as a media and they are not only women also men. And they like to show it.

The Chinese a new way of see luxury?

For 2020 China will account 20% of the Luxury Market demanded, and it going to increase the cap with other countries.

But being the number one, it has become an opportunity for companies like Louis Vuitton, Hermes & Burberry. They had understood and they are focus their strategy on those new Chinese middle class young consumers.

Those people like to show they can afforded those products and that they can travel, as most of the time they bought them in a foreign country.

But this is interesting how a cultures can change the way we look at luxury. And really what does luxury means to Chinese before and today is different but this new approach it does affected the way they are look at it today.

And I believe it will always change. But I came out with an important point, luxury it would be for each of us to do things we don’t necessarily need, but that they are different and differentiate us from the others, exceptional. 

MOBILE APPLICATION

Hdm mobile application

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Where am I in HDM?

If I have to grade my work, I can say that I am having fun reading and researching subjects related to my blog title, and at the same time learning new things from my teacher blog and my friends work and I like to make comments.

As I work I try to do my best to give me some hours a week to analyze the information and read and them I do make my own opinion and put the link. I may have some or lots grammar faults, but I try to do my best.

But it is true that takes me lots of time to do everything, but maybe because it is the begging

To be honest I feel analytic between insightful

Dubai

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HeBS - HOSPITALITY eBUSINESS STRATEGIES

HeBS - Announces Launch of Mexico City Hotel Association Websitettp://www.hebsdigital.com/blog/hebs-announces-launch-of-mexico-city-hotel-association-website/

All business and people are going online. The web is becoming part of our daily life. As we can see the Mexican City Hotel Association which is the largest and oldest hotel association in Mexico it is not the exemption. But it is lately getting into the web.

This association it is really important as it set the five star properties, therefore they could not lost time in the launching of the web site.

And something that called my attention was the fact that they just not only lauched their web site but also are offering accommodations for both leisure and business travelers as well as ample space for groups, meetings, and events. Using last technology in reservations systems.

And they are preparing themselves to launch comprehensive internet marketing campaign – to go further and face this new digital trends and opportunities.

After this brief resume, we can come out with several business strategies to be competitive and get in the digital world, in Mexico and all around the globe:

-       First every business is getting online – be online

-       Second, on you are online, get social portals and leverage net tools – be in social media

-       Get technology, last reservations systems as an example – be innovative

And finally once you are there they are laughing all kind of strategies to be on the line and stay there – be advertised and be good in Public Relations

http://issuu.com/noe-rdz/docs/google_online_tool?mode=window&backgroundColor=%23222222

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Digital Education Revolution

Australian’s Digital Education Revolution

I found amazing how the Australian government is doing to put everyone into a digital education and how they understand about the importance of it in everyone’s life and the opportunities the Digital world bring to us.

Australian Governments know that everyone is going online and it know it before. Every Country has to go into this Revolution to keep competitive and not only be competitive but also to created new opportunities.

Therefore why they are investing on it

First they want to prepare they future generations to a digital world, and the best option is to stimulated people throughout education.

Second it will let them integrated people to a system of information sharing and communication in this way people and government will work together in future initiatives and will be an important factor of innovation.

Third the Australian people will have the infrastructure to face better the future, as the future means digital, and universal sharing.

Finally we can say that the Australian are doing what everyone have to do it or is doing in other to be more competitive or keep being competitive in this world, showing us the future.

ANALYSIS - OTA’S IS IT GOOD OR BAD FOR THE HOSPITALITY INDUSTRY?

Online Travel Agencies - GOOD


1. The OTA increase the occupancy in the hospitality industry with one exception luxury hotels

2. Also as we now the people is going online the more and more, so OTA’s is a good way to be close to new markets and people’s getting in the web

3. Also they let companies to know the rates of their competitors so play in a more healthy and respectful market.

4. Some companies are saving in marketing cost thanks to OTA’s.




Online Travel Agencies - BAD


1.Increase the buyer’s negotiation power, as this websites are giving more and more information. Therefore prices are going down

2. Hotel’s are obligated to go online - and sometimes some extra costs.

3. Theirs web sites sales are going down as the market share changed.

4. The promotions set by the OTA’s are decreasing the hotel revenues, in some ways but with the exception of the luxury hotels.

5. Room prices are going down, as customers know the prices.

Sofitel Digital IQ

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Digital IQ Reports

Analysis

What are they key differences in the digital marketing mix bewteen these two industries?

It is amazing to see that digital marketing influences each industry in this case both industries the travel and the luxury have been increased their the social media influence, but not in the same way:

For the travel industry to have a social media is become essencial for all, but we talked about the Luxury sector the interest is different having around half of the industry in the web, which is an cost of opportunity for this industry as the indicators had confirmed that companies that went digital are doing much better.

Other big difference is that travel companies’ revenues are mostly come from the online sales, as they are selling a services and not a product as luxury companies are doing. But talking about marketing digital strategy in sales differ, for Travel industry this is basic, sale a services not matter where the clients is, but for the luxury brand is more complexe, but also an strategy opportunity the way to connect with people and find the way to get them no matter where they are and bring them the product or to the product.

They might have the same objective is to adopt social media to a certain point, but for airlines the market niche is bigger, and for the luxury is not and they have to keep small, in order to keep the concept or strategy to aim wealth net worth people, not everyone.

Another big point is for example, tweeter for travel companies it is important and can make them save a lot of cost and it is public. It is helping airlines companies like Delta to improve their quality and services, and they are really receptive to their costumers feedback.

But when we talk about the luxury sector, they have to be more exclusive, they cannot be affordable to all, or in some ways the effect will be not good for sure. People that are in the luxury expected things that are not accessible to all, but it is also important to have clients feedback. But as we see their strategies will be different.

Finally we can say there are so many differences between both sectors, but both sector have to leverage the digital marketing mix in order to go further and stay in the marker otherwise you will be out.

How do the top 3 Digital IQ companies view social media?

The both sector see social media as an opportunity and this opportunity they transformed into revenues. Facebook it is there favorite social media. And we can see as companies as Delta, Hilton, South West,LVMH and Ralph Laurent are using it.

They are getting more and more people in the web, and they are aimed as them as potential buyers.

And this companies understood that in some ways they have to socialize with people, and that you have to pay attention to what they have to say in order to also improve your products and services.

Travel companies see social media, as a apple store, a clic and you check in, a tweet and you have a feedback, but luxury companies, they youtube in order to advertise, to communicated, or do blog to pass a message and get potential clients to get their perfect product.

Finally the view, is business for all, revenues and opportunities to excel, social media are potential clients and customers to take from the market, so every strategy is permitted to get them.

A Better Way to Handle Publicly Tweeted Complaints

It is amazing how social media is becoming so important to business, as we can see in this article wrote by Michael Schrage research fellow at MIT.

It is simple – all of this because every day people is getting more concern about what others have to say in their social media. Amazing! Yes it is amazing how we can change a decision of buying something, visiting a place, picking a restaurant. And more with friends or others are complaining about it.

Well let’s come out with some points to resume this article, and see the impact of this article:

This article talked about the best way businesses can handle tweets complaints publicly.

For me there are several things that are important about complaints.

First a tweet complaint is information and opportunity for a business to improve their quality of services and products. And the thing is that it is totally free and accessible to all.

Secondly you have to go in the trend of business, so if you don’t take into account the impact of a tweet to your business, you will be totally out of scope and this can cost the company a lot.

The third point is the fact that complaints have to be answer, quickly and correctly. It is a way to show people the transparency of the business and to some extend the respect to your clients. Therefore your clients will see how do you handle their complaints and how do you apply them into actions.

Finally, we can said that companies have to be aware and into the trend in other to be in the market at the right place and the right moment when we talked about social media. And they have to leverage this opportunity that for us is also new job market. Which is amazingly open and huge.

Marketing to the Social Web

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Salman Khan talk at TED 2011 (from ted.com)

http://youtu.be/gM95HHI4gLk