Wednesday, November 23, 2011

A Better Way to Handle Publicly Tweeted Complaints

It is amazing how social media is becoming so important to business, as we can see in this article wrote by Michael Schrage research fellow at MIT.

It is simple – all of this because every day people is getting more concern about what others have to say in their social media. Amazing! Yes it is amazing how we can change a decision of buying something, visiting a place, picking a restaurant. And more with friends or others are complaining about it.

Well let’s come out with some points to resume this article, and see the impact of this article:

This article talked about the best way businesses can handle tweets complaints publicly.

For me there are several things that are important about complaints.

First a tweet complaint is information and opportunity for a business to improve their quality of services and products. And the thing is that it is totally free and accessible to all.

Secondly you have to go in the trend of business, so if you don’t take into account the impact of a tweet to your business, you will be totally out of scope and this can cost the company a lot.

The third point is the fact that complaints have to be answer, quickly and correctly. It is a way to show people the transparency of the business and to some extend the respect to your clients. Therefore your clients will see how do you handle their complaints and how do you apply them into actions.

Finally, we can said that companies have to be aware and into the trend in other to be in the market at the right place and the right moment when we talked about social media. And they have to leverage this opportunity that for us is also new job market. Which is amazingly open and huge.

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