Digital IQ Reports

Analysis

What are they key differences in the digital marketing mix bewteen these two industries?

It is amazing to see that digital marketing influences each industry in this case both industries the travel and the luxury have been increased their the social media influence, but not in the same way:

For the travel industry to have a social media is become essencial for all, but we talked about the Luxury sector the interest is different having around half of the industry in the web, which is an cost of opportunity for this industry as the indicators had confirmed that companies that went digital are doing much better.

Other big difference is that travel companies’ revenues are mostly come from the online sales, as they are selling a services and not a product as luxury companies are doing. But talking about marketing digital strategy in sales differ, for Travel industry this is basic, sale a services not matter where the clients is, but for the luxury brand is more complexe, but also an strategy opportunity the way to connect with people and find the way to get them no matter where they are and bring them the product or to the product.

They might have the same objective is to adopt social media to a certain point, but for airlines the market niche is bigger, and for the luxury is not and they have to keep small, in order to keep the concept or strategy to aim wealth net worth people, not everyone.

Another big point is for example, tweeter for travel companies it is important and can make them save a lot of cost and it is public. It is helping airlines companies like Delta to improve their quality and services, and they are really receptive to their costumers feedback.

But when we talk about the luxury sector, they have to be more exclusive, they cannot be affordable to all, or in some ways the effect will be not good for sure. People that are in the luxury expected things that are not accessible to all, but it is also important to have clients feedback. But as we see their strategies will be different.

Finally we can say there are so many differences between both sectors, but both sector have to leverage the digital marketing mix in order to go further and stay in the marker otherwise you will be out.

How do the top 3 Digital IQ companies view social media?

The both sector see social media as an opportunity and this opportunity they transformed into revenues. Facebook it is there favorite social media. And we can see as companies as Delta, Hilton, South West,LVMH and Ralph Laurent are using it.

They are getting more and more people in the web, and they are aimed as them as potential buyers.

And this companies understood that in some ways they have to socialize with people, and that you have to pay attention to what they have to say in order to also improve your products and services.

Travel companies see social media, as a apple store, a clic and you check in, a tweet and you have a feedback, but luxury companies, they youtube in order to advertise, to communicated, or do blog to pass a message and get potential clients to get their perfect product.

Finally the view, is business for all, revenues and opportunities to excel, social media are potential clients and customers to take from the market, so every strategy is permitted to get them.